Wednesday, February 20, 2013

Transit district rewards citizens for reducing air pollution


An annual program to reward mass transit riders with prizes will likely see increased participation this year, despite the fact that many commuters are abstaining from the contest.

Last year’s Cache in for Clean Air program, sponsored by the Cache Chamber of Commerce, Utah State University’s Aggie Shuttle and the Cache Valley Transit District, drew 1,400 entries. Aggie Shuttle supervisor Alden Erickson said participation in the two-year-old program, which is designed to help combat some of the worst air in the nation, looks to be even greater this time around. He attributed the rise in participation to increased ridership on both bus systems.

Those riding CVTD and the Aggie Shuttle can collect raffle tickets each day they ride the bus. After filling out a brief survey on the back of the ticket, riders can enter raffles at any of the 26 participating businesses including Walmart, The Diamond Gallery, the USU Campus Store and Pizza Pie Café.

Erickson said it’s a win-win situation for everyone.

“The businesses are always very willing and happy to donate because it’s basically free advertising,” Erickson said. “We receive feedback about riding habits from the surveys, participants get prizes, and we hope that it reduces emissions in the air and continues to promote residents to take advantage of our transportation.”

CVTD bus driver Benjamin Speer has noticed a change.

 “I think more people know about it this year,” Speer said. “I put in a new stack of tickets yesterday and it was almost gone two hours later.”

Not every rider feels the need to enter the drawing, though.

“I like to allow others the chance to win because I already feel like I’m beyond blessed right now,” said Elder Randal Starks, a service missionary for The Church of Jesus Christ of Latter-day Saints, who rides the bus to travel across the valley and meet new people.
Utah State University student Victoria Holman said that while it might be nice to win some of the prizes, she hasn't put in any tickets because she has "bad luck" and has never won a raffle.

The contest will run until the end of the month, giving riders just over a week to submit the last of their tickets. Winners of the drawings will be notified by phone or email during the first week of March and will have 30 days to collect their prizes.

Cameron Etherington, Rebecca Walker, Connor Comeau, Lilibeth Salvador and McCall Bulloch contributed to this article.

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